Email marketing automation almost completes a cycle with the introduction of artificial intelligence. Email marketing automation creates, through artificial intelligence, more personalized, opportunistic, and analytic campaigns that increase engagement and conversion while decreasing time spent on repetitive tasks. AI helps automate email marketing by analyzing customer responses and sending mass inbound emails when they are most likely to be opened, in addition to personalizing content in real time.
No longer does a company need to assume that the majority of persons represent a vast demographic with one blanket logo; instead, AI adjusts and learns at the moment so that thousands of people who receive one email ultimately get something tailored to what they’re doing and what interests them. This article explores AI and email marketing automation and how companies can apply it for more effective campaigns.
AI-Driven Personalization for Higher Engagement
Email marketing personalization is critical, and thanks to AI, brands can personalize much more than including a first name. AI applies machine learning to evaluate customer activities, past purchases, browsing history, and engagement to deliver hyper-relevant characteristics. For example, a fashion boutique will be able to promote something to someone’s cart because they’ve searched for it before or had it in their shopping cart.
Additionally, segmented subject lines and offers can be sent to different people because AI instantly deems this what someone wants. This fosters higher open and click-through rates. With the rise of AI personalization, emailing will become more relevant and sent at more appropriate times to its recipients, making it more effective and converted.
Optimizing Email Send Times with AI
The best time to send an email, according to industry standards established in a prior era, doesn’t matter now with AI. When is the best time to send an email? When AI figures out, it’s the best time for that particular user, and AI can track individual user behaviors. Whether someone opens a company email and clicks on the hyperlink or someone tends to buy a product pitched in an email, AI can automatically send the email when it is most useful to that person. For example, if someone always opens their XYZ promotional emails and every time, at 8 PM, buys the product pitched in those emails.
AI will set that up every night at 8 PM, and an XYZ email will be sent to that person to continue giving that person what they want. Hopefully, it will work every single time. Over time, AI can position that emails get sent when people are most likely to want to read them. It eliminates second-guessing, rendering email campaigns more on target and more successful with a higher return on investment.
AI-Powered A/B Testing for Smarter Campaigns
A/B testing for e-mail marketing isn’t revolutionary, but the incorporation of AI makes it more powerful. Whereas A/B testing tends to be a human-created and ongoing process, AI does A/B testing across millions of opportunities and in real time while simultaneously sending out pitches to identified niches. AI can determine whether subject lines vs. body copy vs. etc. vs. color choice vs. images resonate more with audiences to get them to open up.
For example, if AI sends ten versions of the same e-mail to ten segmented groups on your list, with just slight changes made to the body copy, it can instantly measure and see which was the most responsive and the data accumulated for your subsequent e-mail. AI-driven A/B testing allows companies to perfect performance on the fly with their emails so they can experience higher engagement, increased conversion rates, and improved customer satisfaction.
AI in Predictive Analytics and Customer Insights
AI predictive analytics gives firms greater insights into consumer behavior and engagement trends. For example, AI knows from the historical activity which subscribers are most likely to open which emails and when they’ll most likely or, sadly when they plan to churn. An AI can detect the domino effect in email activity that shows someone is about to churn, and it fires off a customer service email to them before they leave a service forever.
In addition, predictive analytics can show how frequently someone wants to receive an email so companies don’t frustrate their subscribers and have a chance to engage. Companies are better able to tailor email campaigns with AI, so they become more effective and more likely to get a desired response and subsequent engagement with properly related communications.
Automating Email Content Creation with AI
AI is transforming the process of writing and revising email copy, too. For example, AI, as a copywriting partner due to Natural Language Processing (NLP), can generate subject lines that convert, assemble body text, and provide revisions for more compelling phrasing. Simply put, AI can analyze the data of past successes of specific endeavors in certain niches and offer recommended phrasing that’s most appropriate for tone, style, and the most compelling language for designated groups.
In addition, AI can assist with auto-personalized dynamic content, varying images, subject lines, and body calls to action based on what information is known about everyone. Not only does this save time, but it ensures that companies will always have high-quality, conversion-driving email campaigns without ever having to create them manually.
AI-Powered Email List Segmentation for Targeted Campaigns
Where segmentation occurs in a traditional sense, an email list is segmented by age, location, or general buying intentions. AI helps with segmentation by tracking live data and creating exponentially more accurate classifications of potential buyers. For example, AI knows who visited a specific page yesterday, commented on one social post, and opened another email last week and can lump them all together as the ideal candidate for an email blast. Where traditional segmentation gets old quickly, AI segmentation gets better. With AI segmentation for email marketing, companies will have proper targeting, increased open rates, greater sales, and enhanced consumer relationships.
AI and Spam Filtering: Reducing the Risk of Deliverability Issues
The biggest challenges facing email marketing are spam filters and reduced email deliverability. AI and software solutions that warmy.io offers analyze the determining factors that deem an email as spam content, current deliverability rates, current sender reputation, and the emails that are overlooked so that specific emails are not flagged and deleted. For instance, there are multiple AI platforms that assess subject line effectiveness, word use, and even formatting to guarantee that the final product it creates does not breach any standards.
In addition, AI frequently assesses engagement averages to recommend topics and sending frequency, keeping a good standing as a sender. The ability to use AI to screen out spam and assess the effectiveness of emails enables companies to increase their email delivery success rates and ensure that their communications get to where they’re supposed to go inbox rather than the junk folder.
AI-Driven Retargeting and Re-Engagement Campaigns
AI gives companies the means to recapture lost customers by analyzing trends and then sending time-sensitive, personalized re-engagement emails at just the right time. For example, if a customer fails to open the last three emails in three months, AI can formulate a time-sensitive email to that customer with a coupon that expires in twenty-four hours to see if it’s enticing.
Think of an online subscription service with a monthly fee when customers are inactive; AI can autonomously formulate an email with a coupon for a discount or teaser for new material in three months.
AI allows outreach to occur at just the right time to get lost customers back on their straightened paths. The power of automation for retargeting campaigns means that brands can recapture those customers who might have slipped away and guarantee long-term stabilization of their email lists.
AI-Powered Email Marketing for the Future
AI has revolutionized email marketing automation. It personalized email campaigns and anticipates send times based on previous reader engagement, enables more extensive segmentation and personalized messaging, and evaluates consumer sentiment regarding the previous email to determine when to send the subsequent email for optimal opens and engagement, simultaneously creating automated content in the meantime. The future of email marketing is AI.
Those companies that implement artificial intelligence email marketing solutions now will have one foot in the door later on, as AI ensures that each email marketing campaign is automatically tailored to engagement and sales. In the not-so-far-away future, artificial intelligence email marketing solutions will take care of the busy work and manual efforts to boost marketing effectiveness for all.