Exporting and Sharing Your Edited Videos Online: What Beginners Need to Know

In today’s digital landscape, the ability to effectively export and share videos can significantly amplify the impact and reach of your content. This skill is crucial not only for individual creators looking to showcase their work but also for marketers aiming to boost engagement and visibility online. As the final step in the video creation process, exporting and sharing correctly ensures that your videos maintain their quality across various platforms and devices. This article is designed to provide beginners with practical insights into the best practices for exporting and sharing videos online, helping regular users and marketers alike to navigate this essential phase efficiently. Our goal is to demystify the technical aspects and equip you with the knowledge to enhance the visibility and effectiveness of your digital content.

Understanding Video Formats and Codecs

Selecting the appropriate video format and codec is critical for ensuring your content performs well across various platforms. Video formats like MP4, AVI, and MOV are popular due to their broad compatibility and balance between quality and file size. MP4 is especially favored for online sharing because it is supported by almost all video platforms and devices, making it highly versatile. AVI offers higher quality but typically results in larger file sizes, making it less ideal for streaming. MOV, preferred for its high quality, is particularly useful in professional editing environments but can be problematic for user-generated content on certain platforms due to its larger file size.

The choice of codec, which compresses and decompresses your video files, also plays a crucial role in determining video quality and compatibility. For instance, H.264 is widely used for its ability to maintain quality at lower file sizes. Additionally, when preparing videos for various social media platforms, utilizing a video cropping tool can be essential to meet specific aspect ratio requirements, ensuring your content looks its best no matter where it’s viewed. Each combination of format and codec has its strengths and should be chosen based on your specific needs, such as the balance of quality versus upload time, platform specifications, and intended audience.

Optimizing Video Quality and Size

Balancing video quality with file size is essential for ensuring your videos load quickly without losing visual clarity.


Here’s how you can achieve this balance:

  1. Resolution Settings: Opt for a resolution that suits your distribution platform. Full HD (1080p) is generally sufficient for social media, but lower resolutions like 720p can be used for faster loading times with minimal quality loss.
  2. Compression Techniques: Modern codecs like H.264 or H.265 provide efficient compression to reduce file sizes while maintaining high quality. Experiment with different compression settings to find the best compromise between quality and file size.
  3. Utilizing Tools: Consider using tools that optimize video files for specific platforms. These tools automatically adjust resolution, bit rate, and codec settings to best fit the platform’s requirements.

Export Settings Explained

When exporting videos, understanding and adjusting key settings can significantly impact the quality and size of your final product:

  1. Resolution: This determines the video’s sharpness. Lower resolutions mean smaller file sizes and faster uploads but can reduce clarity.
  2. Frame Rate: Typically set at 24, 30, or 60 frames per second (fps). Higher frame rates are smoother but increase file size.
  3. Bit Rate: This affects video quality and file size. A higher bit rate means better quality but a larger file. Adjust this according to the importance of video quality and your bandwidth limitations. Adjust these settings in your online video editor to optimize your video for your specific needs and platform requirements.

Platforms for Sharing Your Videos

Different platforms have specific requirements and limitations for video uploads:

  • YouTube and Vimeo are ideal for high-resolution videos and generally have higher bit rate limits, making them suitable for longer, high-quality content.
  • Social Media Platforms like Instagram and Facebook prefer shorter, lower-resolution content for quick loading. Each platform has specific aspect ratio and length requirements.


  • Personal Websites might have bandwidth limitations, which makes optimizing file size more critical. Understanding these platforms’ specific requirements ensures your videos are displayed correctly and efficiently.

Ideal Practices for Sharing Videos Online

To effectively reach and engage your audience, consider these tips:

  1. SEO Optimization: Use relevant keywords in your video titles, descriptions, and tags to improve visibility.
  2. Thumbnails: Create compelling thumbnails that grab attention and give a clue about the video’s content.
  3. Understanding Algorithms: Each platform uses different algorithms to determine how videos are displayed to users. Familiarize yourself with these to better tailor your content for visibility. Utilizing these strategies can help maximize your video’s reach and impact.


Effectively exporting and sharing videos is crucial for maximizing your digital content’s reach and impact. By understanding and applying the correct export settings, optimizing video quality for various platforms, and utilizing best-sharing practices, you can significantly enhance your video content’s effectiveness. Whether you’re a marketer or a regular user, continually refining these skills will help you adapt to changing technologies and platform algorithms, ensuring your content remains relevant and engaging.