Today, there are so many different social media apps and most of them have different features. Also, they also get some features from each other to stand out in the crowded social media. So, there are some things that you can use or do in so many apps. Apps are now generally open for the use of hashtags and each of them has a hashtag tool. Most popular ones are hashtags on Instagram.
But what is a hashtag? Or how you can use it on Instagram? After this article you will have the complete info for hashtags and their use on Instagram. Let’s begin!
What Are Hashtags on Instagram?
First of all, a hashtag is symbolized with “#” and after this symbol, you need to write something. But of course, using this symbol is not enough by itself. There are some rules to follow while creating or using a hashtag. Secondly, you need to write what you want without using spaces between words. “#otooftheday” is an example of the proper use of hashtags. However, sometimes, you don’t want to use these tags. If you want to have a clear IG look, check this and learn how to do that.
Because apps make some updates for hashtags at one point, by writing the words together, you can use these hashtags. When you write it properly, to show you that what you have written is turned into a hashtag, the color of the writing will change. By using a hashtag under your post, you can categorize them and let the other users see your post more easily.
Instagram has a section for searching. When you tap on the search bar in that section and type something, you can see some different options to search, and one of them is hashtags. When you click on that, for example, if you searched “Instagram,” you could see how many times this word was used as a hashtag. You can also see some similar hashtags like #instagramreels. This is how Instagram hashtags work.
It is good to use because you may have some goals to reach on Instagram, and if you want to achieve them, you will need high interaction statistics. By using hashtags on Instagram, you let other users reach you by searching for the hashtags you used. So, in addition to the views you will get, also more people can see what you share, they can like or write a comment to them, and they can follow you.
But remember, to be seen on the hashtags’ pages, you need to have a public account. Because if you have a private account, the ones that do not follow you cannot view your posts.
Do You Need an Instagram Hashtags Strategy?
Hashtags on Instagram are one of the most efficient ways to get your posts in front of other users. Instagram also has a strategy for users to get more interaction, and this also applies to hashtags. Let’s take a look at what you need to know as a strategy for using hashtags:
The Count Of Hashtags You Need To Use
While sharing a post, you can have as many hashtags as you want, up to 30. But this doesn’t mean that the more you use hashtags, the more interaction you can get. Several hashtags give you the best interaction. You need to use 20 hashtags in a post because this number of hashtags will show other users and the Instagram algorithm that you have a reliable self-categorization. What you need to know about this topic is that even 3 or 5 hashtags are better than using no hashtags.
You Need To Know The Type Of Hashtags
The hashtag you create or use will have its own category, and it will depend on the content of your post. If you have descriptive content, you can use a descriptive hashtag. Also, you may share something in a location you want people to know. So, you can use a location-based hashtag like “#timessquare.” If you have a brand and you are advertising it on Instagram, for example, while sharing a campaign, you can use branded hashtags.
There are a few main types of hashtags, too. For example, there are industry hashtags that will tell people about your niche. By using them, you can let people know what you are doing better. There is one more hashtag type, community-focused hashtags.
You can use this hashtag to give people a sense of community. So, people will be more willing to buy your product, or to follow you.
How To Find The Best Hashtags
There is a rule to choose a hashtag to use in addition to the other rules. You need to select a popular one to use because as the popularity of a hashtag increases, it will appear as a higher ranking on results. So more users will click on that hashtag.
This way, you can get better results.
There are two ways to find popular hashtags. Firstly, you can manually search for the hashtags you want to use. To do that, you can use the search bar. The second way is to use a third-party website. You can find lots of hashtag suggestion tools on the internet to do this.
Frequently Asked Questions
Which Hashtags Are Trending?
Trends usually change on Instagram, so trending hashtags do too. But there are some popular hashtags because they are too general. You can use hashtags like #love, #fashion, #instagood whenever you want because the popularity of these kinds of hashtags never dies.
Can I Use Hashtags In My Stories?
Yes, you can. When you take a story, it allows you to type, and by using this, you can add hashtags not only to your posts but to your stories, too.